I Air Jordans

Designed by Peter Moore and released in 1985, the Air Jordan I pair of sneakers was considered a breakthrough in basketball shoe design, although its design was improved upon later with the Nike Dunk.

The shoe initially gained a great deal of publicity and interest when the National Basketball Association disallowed usage of the shoe during games because its vibrant black and red color violated the league`s uniform rules and fined Michael Jordan five thousand dollars every time he wore the shoes during a game.

Nonetheless, other shoe companies scrambled to emulate the design and introducing knock-off brands of the Air Jordan line.


When the Air Jordan I model was reintroduced in 2001, they sold out instantly. The first colors unveiled were the banned black/red design, due to a violation within the leagues uniform policy regarding its lack of support. On March 29, 2008, a Retro 1 tribute to Jordan`s baseball days with the Birmingham Barons were released. The shoes were a quick strike release.