III Air Jordans

The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look.

The Air Jordan III were also famous for the humorous ads depicting Spike Lee as Mars Blackmon--the character he played in his film She`s Gotta Have It. This campaign was known as "Mars and Mike" ad campaign.

This was one Nike`s most successful advertisement campaigns. These were the first Jordan`s to feature the "NIKE AIR" logo on the back, but later replaced by the jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI.